JD Sports and Under Armour at Ibiza Rocks

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Made Up produced sportswear giant JD’s ambitious activation with Under Armour at Ibiza Rocks Hotel.

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Our Ibiza-based workshops provided extensive unique branding without the requirement for costly and carbon footprint-enhancing transport. We also created a bespoke stage for Tae Kwon Do champ Jade Jones to showcase her skills alongside a hand-picked team of Instagram influencers.

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The stage also needed to function for entertainment, with singer Kelis and DJs from the Superfoxx al-female club brand, plus Radio 1 Xtra’s Jamz Supernova, playing live. Our event managers were on hand to ensure smooth transitions between demonstrations, live acts and DJs.

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The team also provided props including kick bags, cones and rope ladders, specially converted for performance.

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Our multi-disciplinary crew were ideally placed to produce an event combining live music, branding, and a sports demonstration, applying our Ibiza know-how to this multi-layered event. 

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