JD Sports and Under Armour at Ibiza Rocks
Made Up produced sportswear giant JD’s ambitious activation with Under Armour at Ibiza Rocks Hotel.
Our Ibiza-based workshops provided extensive unique branding without the requirement for costly and carbon footprint-enhancing transport. We also created a bespoke stage for Tae Kwon Do champ Jade Jones to showcase her skills alongside a hand-picked team of Instagram influencers.
The stage also needed to function for entertainment, with singer Kelis and DJs from the Superfoxx al-female club brand, plus Radio 1 Xtra’s Jamz Supernova, playing live. Our event managers were on hand to ensure smooth transitions between demonstrations, live acts and DJs.
The team also provided props including kick bags, cones and rope ladders, specially converted for performance.
Our multi-disciplinary crew were ideally placed to produce an event combining live music, branding, and a sports demonstration, applying our Ibiza know-how to this multi-layered event.