Absolut Elyx at Blue Marlin

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Luxury special builds, costumes, serves and inspired bespoke luxuries

Made Up curated an experiential serve for Absolut vodka’s new artisan line, Elyx, at Ibiza’s most exclusive beach club every Friday during summer 2017.

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The experience was inspired by Elyx’s distillation process within a traditional copper still. Our London atelier designed costumes and unique serving materials, while our Ibiza studio sourced the perfect ambassadors to represent the ‘contemporary craft’ nature of Absolut Elyx.

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Made Up’s sister company Straight Up Bars consulted on bespoke bar pieces and curated cocktails that were served at the table by its chief mixologist.

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We also designed, created and installed a distinctive, architectural copper beach shower for Blue Marlin guests to wash away the sand and salt water – luxurious and functional.

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The entire project included close liaison and management with various international marketing teams and an army of Instagram influencers – a new professional capacity that we were happy to adapt to our repertoire.

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