Impeccable brand and live experiences, plus private party planning


Event production is an art. We take pride in crafting experiences.

Founded in 1998 by Cy Kelly, who remains our CEO, Made Up Ltd has been at the forefront of the experiential economy as it’s grown into the most compelling creative sector in the world.

With workshops and studios in central London and Ibiza, we offer a ‘total production’ service providing every aspect of event organisation: from major special builds, set designs and visual displays to talent, logistics and storage. Our clients range from the world’s biggest brands to cutting-edge musicians and creative-minded property developers.

We’re proud to count market leaders The BBC, Apple, Amazon and Virgin Atlantic among our clients, alongside creative challenger brands like Stock X, Grey Goose, Absolute Vodka, Timberland and KIND. In the past year alone we’ve created stage headers at Glastonbury and bespoke visuals for Blondie, plus built the Radio One Escape Room and the most celebrated retail pop-up ever.

But all experiential events are special, and deserve unparalleled attention. Whatever you require from Made Up, we’ll deliver something truly exceptional.

The guiding principles for our brand are: Trust, Craft and Performance.

Partners Trust us to apply two decades of experience to every aspect of their event. We invite clients to see our Craft put into practice at our workshops, where you can witness your visions coming to life and advise on their creation in real time. And our capacity to provide many elements of your production in-house means your budget will accomplish its maximum Performance. 

Our bespoke organisation means you can simply commission one area of the business, or set our entire organisation to work on a start-to-finish basis. And our Ibiza framework is second to none, offering the convenience of facilities actually on the island alongside the security of Spanish company status and twenty years of working alongside local stakeholders. 

Ultimately our organisation’s purpose is to shape lifelong memories and stimulate intense, meaningful feelings. We relish creating the most striking moments in our community’s lives.